July 2012 by Staff

Many entrepreneurs dream of having an office or storefront with their company’s name on it. But in this technological era, it may not be necessary — or wise — for every business to have a brick-and-mortar presence.

A brick-and-mortar presence does have its advantages … and its disadvantages.

A brick-and-mortar presence provides a business and its employees with a sense of stability and may impart an understanding to customers and clients that the business within is serious. A brick-and-mortar presence, even if it is just a single-room office, often provides a professional place to meet and confer.

It wasn’t all that long ago that clients and customers were cautious of businesses that did not have a brick-and-mortar presence. But today’s clients and customers have learned that a brick-and-mortar presence does not necessarily translate to dependability.

Perhaps the biggest drawback to a brick-and-mortar presence is cost. On top of monthly rent or mortgage payments, there are usually also utilities (electricity, heat/air conditioning, perhaps water/sewage) costs, insurance, and property taxes if you own the site. Other costs that can add up are furniture and furnishings as well as cleaning and maintenance.


Subscribe to!
Brick-and-mortar vs. Virtual Presence