Business
Goblackamerica.com
July 2012 by Staff

Many entrepreneurs dream of having an office or storefront with their company’s name on it. But in this technological era, it may not be necessary — or wise — for every business to have a brick-and-mortar presence.

A brick-and-mortar presence does have its advantages … and its disadvantages.

A brick-and-mortar presence provides a business and its employees with a sense of stability and may impart an understanding to customers and clients that the business within is serious. A brick-and-mortar presence, even if it is just a single-room office, often provides a professional place to meet and confer.

It wasn’t all that long ago that clients and customers were cautious of businesses that did not have a brick-and-mortar presence. But today’s clients and customers have learned that a brick-and-mortar presence does not necessarily translate to dependability.

Perhaps the biggest drawback to a brick-and-mortar presence is cost. On top of monthly rent or mortgage payments, there are usually also utilities (electricity, heat/air conditioning, perhaps water/sewage) costs, insurance, and property taxes if you own the site. Other costs that can add up are furniture and furnishings as well as cleaning and maintenance.

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Brick-and-mortar vs. Virtual Presence