On Black Friday, most "door buster deals" advertised — big-ticket items like HDTV's —are in very limited supplies. Each store has less than ten of the products available for sale. Door buster deals are merely a way to lure customers into the store.
Many consumers are last-minute holiday shoppers. Between Dec. 15th and Dec. 24th, 40% of the entire holiday season sales are made.
While traditionally a lighter day for online holiday spending, in 2012, online sales on Thanksgiving Day rose 32% to $633 million.
The online equivalent to Black Friday is Cyber Monday. On this day, online retailers have special sales. It is reported that in 2012, $1.5 billion was spent by consumers during Cyber Monday.
On average, a holiday shopper makes five trips to the mall before obtaining all of his or her gifts for the holiday season.